Our Methodology

Between the two of us, we’ve been behind the scenes of many online businesses— probably the fancy ones you’re thinking of now.

Boy, did we learn a lot.

We definitely learned a lot about what works when developing, launching, and facilitating online courses and programs for thousands of learners.


We also learned a lot about how we NEVER want to do business.

Our businesses are not created, nor do they operate in a vacuum.

In other words, our businesses are always in relationship with all of the other important aspects of your life.

QUESTION:

Does your business currently operate at a level and generate enough income that allows you to deeply honor the following things:

YOU?:
including your ability to prioritize your mental, physical, emotional, and spiritual well-being?

YOUR SIGNIFICANT PEOPLE?
including your ability to be present to the people in your life who matter most to you—your partner, children, parents, siblings, friends?


YOUR CLIENTS?
including doing everything in your power to ensure your client success? Obviously, your clients have the responsibility to do their part, but are you doing all YOU can do to ensure their success in working with you? Are you doing all you can do to maintain happy and positive relationships with your clients, even after they graduate your programs?

THE WORLD AT LARGE?
including having the time and and financial means to make the kind of impact on the world you desire? Does your business allow you to serve a maximum number of people, make an abundance of income to be able to financially support the causes you hold dear? Are you building the kind of legacy you hope to leave behind?

These are the questions we have every client answer— whether you work with us asynchronously through our on-demand resources or through our highest-touch offerings.

We call it our INTENTIONAL INVENTORY, and it’s the first step (no matter how long you’ve been in business, no matter what your goals are for this season) in creating a LIFE-FIRST business.

Once you define success on your own terms, you can start making choices for growth in your business that is aligned, intentional, and purposeful.

HOW WE HELP YOU MAKE THESE ALIGNED CHOICES IN YOUR BUSINESS:

We call it our Impact & Income Framework. All our offers touch on at least two or more of these categories:

Data-driven Instructional Design & Refinement

Messaging and Positioning of Your Offer

Human-Centered Sales

High-engagement Facilitation

Objective Assessment & Reflection

The Impact & Income Framework